Chastity has emerged as the top fetish of 2025, according to Clips4Sale, the largest online platform for kink and fetish content. While it may seem like an outdated or medieval practice, chastity has seen a revival in recent years. Data from C4S shows a 193% increase in interest in chastity sex toys since 2020, with a 71% rise in 2024 alone. The fetish is especially popular in Florida, Pennsylvania, Idaho, and Nebraska, where searches for chastity-related content are high.
The core of the chastity fetish involves orgasm denial, often through physical devices such as cages or harnesses that restrict the wearer from climaxing. These devices, typically worn by men, are locked, with the key held by a partner known as the “keyholder,” who controls when or if the wearer can orgasm. Chastity play can last for hours or weeks, with some participants embracing a month-long sexual abstinence known as “Locktober.”
This kink has gained attention from celebrities like Katy Perry, who wore a chastity belt for a music video, and public figures such as Julia Fox, Tiger Woods, and Lenny Kravitz, who have spoken about abstaining from sex. Alongside this, many Gen Zers have explored sexual denial as a way to “reset” their virginity, align with movements like “boysober,” and participate in South Korea’s “4B” movement, which advocates for abstinence from relationships and sex.
Chastity has become part of a broader cultural conversation about power dynamics, submission, and control in sexuality. It offers a subversive alternative to mainstream purity culture, which often links sexual abstinence to moral superiority. The fetish has grown more visible through online communities, and mainstream retailers like Amazon have responded by offering a variety of chastity devices, contributing to its popularity.